Winning the Talent War: Crafting an EVP That Resonates with Sri Lanka’s Workforce
Introduction In Sri Lanka's competitive labor market, firms have a unique challenge: acquiring and keeping top talent. With a growing need for skilled employees in IT, finance, healthcare, and manufacturing, businesses are fighting to distinguish themselves as top employers. To stand out, firms must develop a compelling Employee Value Proposition (EVP) that connects with their employees. An effective EVP outlines what employees can expect from an organization in terms of rewards, career development, work culture, and values, which in turn influences their decision to join and stay with the company Figure 1 Understanding Employee Value Proposition (EVP) Figure 2 Source: https://www.qualtrics.com/ An Employee Value Proposition (EVP) is the distinct collection of products, rewards, and advantages that a company offers its staff in exchange for their skills, expertise, and dedication. EVP is vital for attracting, motivating, and keeping talent by establishing a distinct and appeal...